Inexto: Big Tobacco’s Codentify in Disguise

Several months ago I broke the story that the Big Tobacco’s DCTA sold Codentify to  Impala and a new entity was formed called Inexto to continue to market the tobacco industry’s created solution for serializing tobacco products as a tracking and tracing tax system.

I recently decided to take a look at their website and low and behold no mention of their product’s tobacco industry past or almost any other substantive information for that matter at all.

I highly suggest you take a look at their website for yourself as below I have laid out several elements I believe their site is missing:


The new homepage for Codentify is Inexto

Firstly, their new homepage makes no mention of the company’s product being the brainchild of PMI and makes the same old false branding claim that Codentify made back in the day.

Below is a more proper title made with similar level of graphic design as their actual site.

Enter a caption


Inexto’s site provides no actual information about the product or its past and so I have taken the liberty to write it for them below:

Inexto is the latest step taken by big tobacco to distance themselves from their self created serialization product, originally called Codentify, and rebrand it as a trustworthy track and trace system that the EU can rely on in order to properly monitor the industry for taxation purposes.

Inexto’s Codentify was dreamed up by and developed within PMI and originally marketed to their competitor’s as a serialization product designed to store as limited useful information as possible in order to avoid their competitors from understanding sensitive product data. When the EU decided to seek a tool to implement across Europe in order to track and trace tobacco products, big tobacco decided to rebrand their already existing tool as a reasonable solution.

After great efforts on behalf of the tobacco control movement against the Codentify ploy, big tobacco felt obliged to distance the product from themselves in a last ditch effort to deceive the EU into thinking there is oversight.

Make no mistake, Inexto is Codentify and Codentify is an inherent part of the tobacco industry.


There is absolutely no mention of the manpower behind Inexto on their website. Tfhe good news is that Linkedin helped me easily produce their corporate leadership bios. featured below:

Erwan Fradet was a senior engineer in PMI’s tracking and security activities over the past 10+ years, in fact, since 2010 he was Codentify’s project manager. But where does he work these days? He is Inexto’s new Chief Technology Officer!

Screenshot from Erwan Fradet’s linkedin from June 2016

Take a look at Inexto’s Development Manager, Nicolas Stubi, He has a rather long resume filled with tobacco industry roles, Inexto is no different.

Screen shot from Nicolas Stubi’s Linkedin from June 2016

Those are some pretty serious tobacco industry resumes for an “independent” company.

In conclusion Inexto is nothing more then a tobacco industry sham and their vague website is as superficial as their plan to “sell” Codentify to a “third party”.

All of what i said is pretty clear the only question left is: will they take my advice and update their website?

Connections between GD SANTE, PWC and PMI Continued


Two weeks ago I published an initial report on the fact that DG SANTE has hired PWC and Everis to conduct both a feasibility and implementation study of potential track and trace solutions to be implemented across the EU.

My article highlighted the fact that PWC has deep and open ties with the tobacco industry: mainly that they are the auditors of PMI and have done other work for other tobacco giants in the past.

PMI’s website citing PWC as their auditors.

After discovering and publishing this information I inquired via the DG SANTE press office on the matter, to no reply.

Only after reaching out to several MEP’s and even the EU Ombudsman’s office did DG SANTE provide a long response from spokesperson Enrico Brivio which is featured below:

The Commission’s executive agency, Chafea, concluded a contract with the consortium of PwC and Everis for carrying out the implementation analysis regarding the technical specifications and other key elements for a future EU system for traceability and security features in the field of tobacco products. To avoid any kind of doubt, the ultimate responsibility for shaping an EU system remains in the hands of the European Commission, which for this purpose will prepare necessary implementing and delegated acts as envisaged in Articles 15 and 16 of the TPD

The Commission has taken multiple steps to ensure that a new contract for conducting the Implementation Study, which is intended to support the Commission in preparing the implementing and delegated acts as envisaged under Articles 15 and 16 of the Tobacco Products Directive 2014/40/EU , is free of the conflict of interest, in particular with the tobacco industry.

 Both consortium members, PwC and Everis, provided the necessary declarations in this regard. Furthermore, the project team’s members: (a) exclude at the present stage the employees of PwC, (b) are subject to personal declarations of the absence of conflict of interest and (c) where required are protected with Chinese walls within their structures.

The work of the project team, including potential conflict of interests, is continuously monitored by the Commission’s services. The key outcomes of the project will be also scrutinised externally, including discussions with stakeholders (including health NGOs), the Subgroup on Traceability composed of national experts and a panel of independent experts.

I remind you also that DG SANTE in particular has been praised in the recent past by the Ombudsman for the transparency of its procedures.

I inquired further, asking for elaboration on what type of “monitoring” will be taking place as well as what declerations PWC and Everis provided. As of the publication of this article I have received no further elaboration.

My concern is not intentional misconduct of the part of DG SANTE, I just want to insure there is no tobacco industry meddling in such an important consultation.

Further elaboration is needed.

My ultimate fear is the tobacco industry could influence PWCs recommendations in a way that suggest since Codentify has been sold to Inexto that it is now somehow independent.

I will be investigating the sale of Codentify further and already have some interesting leads which I hope to share in the coming weeks.



Connections between DG SANTE, PWC and PMI.


On June 22nd the EU Commission Tobacco working-group’s  Subcommittee on Tracibility and Security Features convened a meeting in which DG SANTE informed the committee that they have subcontracted consulting work to two firms to conduct both a feasibility and implementation study of potential track and trace solutions to be implemented across the EU. The question is: are these third party firms truly independent of tobacco industry influence.

proof of contract.jpg
Screenshot from DC SANTE document citing PWC and Everis as consultants on tractability solutions.

The Tobacco industry has produced and promoted a system called Codentify which they have begun implementing across Europe in an attempt to create an unavoidable reality in which their system must be chosen by default. In actuality this system may not even track or trace products and as the health conscious community raised concerns about the systems capabilities the tobacco industry sold the system off to a, so called, “Third Party” company named Inexto in an attempt to distance the product from themselves. This story I proudly broke to the EU observer some months ago.

The World Health Organization’s (WHO) Framework Convention on Tobacco Control (FCTC) has explicitly stated that Codentify does not meet their standard for a solid track and trace solution for the industry.

The two company’s assigned the consulting task by DG SANTE  are PWC and Everis. The hiring of such firms came as some surprise to those watching this committee closely and when the firms names where announced it was important to explore if these firms have an intrinsic interest in supporting a tobacco industry produced solution.

After just an initial search it is clear that PWC has strong ties to the tobacco industry which put their objectivity in inherent question. PWC are the primary auditors for Philip Moris International (PMI) and have in the past done auditing work for British American Tobacco (BAT) as well.

Proof from PMI’s website of an existing relationship with PWC.

Although this is just preliminary information I will continue to delve deeper into this issue and publish as more information comes to light.


Initially  DG SANTE refused to respond to requests for clarity on these matters but in recent days have responded. I will be including their full response in a follow up article.

The Context for Why we Can’t Accept Codentify.

The illicit tobacco market is still thriving. The counterfeit tobacco industry avoids any type of health regulation as well as circumventing any imaginable tax along the way – costing respective governments unseemly sums, and the lives of citizens along the way. In the interim, the EU commission on tobacco attempts to find a viable method for tracking the sale and smuggling of counterfeit tobacco products. Inexto’s Codentify is one of the solutions proposed. The following points lay out – in as profound and irrefutable terms as possible – why investing in Inexto would be a destructive and irresponsible course of action for the EU in tackling the issue of illicit tobacco smuggling.

At its core, working with Inexto is akin to working with the tobacco industry itself. Inexto is essentially an offshoot of Codentify, a system developed by PMI itself. On paper, Inexto is distinct from Codentify. However Inexto has been found to be linked to the tobacco industry as well, albeit in a subtler fashion. Not only is this a blatant conflict of interest, but a contradictory path to solving the issue of tobacco smuggling. The regulatory solution must not only be independent on paper but truly free of the industry’s influence.


A look at Codentify reveals more than ten years of development by the same people who were meant to be monitored. Selling the product to Inexto and moving with it not just the technology but all of the tobacco men behind the product won’t erase that contradiction.
Codentify was initially developed to meet the internal tobacco industry needs unrelated to regulation. The system was developed to actually assist the big 4 in hiding information from each other. This was done by producing a code that provided limited useful information. This is in fact the core technological element of Codentify. Later it was adapted into the so called “track and trace” solution meant to satisfy the EU’s desire for transparency. Inexto now offers the same technology that was developed by PMI under the DCTA. In that case, it would be reckless to consider Inexto considering the technology was produced by the same institution the EU is attempting to regulate. In fact any proven independent solution should be immediately considered before Big Tobacco’s proprietary technology, even if the holder of that technology is a third party. Ultimately, what matters is the method used to regulate and stop illicit tobacco.

Inexto’s Codentify does not just lack basic tracking and tracing capabilities but was built with no intent on attempting to fulfill such a role.

It is crucial as well that any opportunity to prevent a compromised regulatory solution is employed. The eventual solution must protect respective governments and their citizenry from any potential of fraud, collusion or sabotage by tobacco insiders. In its current form, Data from Inexto’s Codentify is vulnerable to be tampered with or exploited by numerous inside players who can be divided up into three level.

1) Big Tobacco executives – use of data against smaller competitors or influence governmental authorities.
2) Local manufacturers- potentially without company knowledge manipulate production stats or divert products to illicit paths
3) Individual employees- IT staff can commit fraud on an individual level.
This must be prevented at all costs, and using Inexto would certainly add to that risk. I have previously spoken with whistleblowers who described low security standards surrounding Codentify in the factories.

The consequences of such a vulnerability are important to note. Such a system would be strategically problematic in that any tobacco company with access to Inexto and its procedures can easily decide to exploit the system in order to avoid taxes and/or regulation. This can be done through the means of overproduction, for example, and this goes the same for any manufacturer as well as any tobacco worker.

Therefore, the ideal system would be under the complete auspices of the government in that all regulatory and taxation policy and measures would be in the domain of both the EU and its member states, as opposed to any third party like Inexto and its parent developers. These government bodies should maintain the legal means to audit and check the production volume of any tobacco-related manufacturer, freighter or distributor without previous notice. Such a system would ensure that the law was being followed.

The same goes for how tax policy on tobacco is instituted. As taxation policy changes, many countries rely on earmarked tobacco taxes for crucial things such as health education budgets Big Tobacco insiders who attempt to influence tax policy in their favor are doing so exclusively for their own market interest and constitute a direct harm to each country’s well-being. . Similarly, tobacco representatives should be restricted access not just to the halls of influence but to government findings as well. For example, Big Tobacco should not be privy to a government-sponsored study drawing links between tobacco tax policy and tobacco consumption, lest they use the conclusions to their own benefit.


Additionally the governments should be able to investigate and audit independently of the industry.

If the EU were to institute Inexto, many tobacco industry employees would have precise knowledge of the system’s vulnerability and loopholes and would exploit the system accordingly. Such a security breach cannot be undone without reverted to a completely new system of regulation.

Lastly, beyond the strategic concerns associated Inexto lies evidence that reveals the character of Big Tobacco as an industry. We can’t forget the plethora of examples and cases showing the tobacco industry’s blatant misuse of power and influence over government authorities whenever it was given the opportunity. There has been evidence of tobacco companies using law enforcement agencies to harass and spy on competitors. Moreover, there are countless examples of Big Tobacco lobbying to promote tobacco policies that directly benefit their own industry, regardless of its effect on the public.


Therefore, employing Inexto would ultimately be one more overarching case of influence by Big Tobacco over the European Union.

South African Tobacco Mercenaries

Flag_of_South_Africa.svg.pngIn the beginning of the year I covered the story of a whistleblower named Paul Hopkins, a former member of the Irish special operations unit who had worked for British American Tobacco (BAT) in Africa for over 13 years. Hopkins revealed to the BBC that as a part of his operations in the continent, he regularly bribed law enforcement officials and harassed local rival tobacco manufacturers.
Specifically, he shared emails exposing illegal payments he made to two members and one former member of the World Health Organization’s Framework Convention on Tobacco Control (WHO-FCTC), to undermine their efforts against the damages caused to the public health by the tobacco industry. Details of his operations, as described by the BBC and the Independent newspaper were disturbing, given the likelihood that this is only the tip of the iceberg of BAT’s schemes in Africa.
So you shouldn’t be shocked by the fact that in the past month or so, a new major scandal relating to BAT has surfaced, this time, in South Africa. Under the infamous motto of “tackling illicit trade”, BAT was using the services of a local private security firm called Forensic Services Security (FSS) to promote its interests in the region (i.e. mostly spy on their local competitors). The firm is run by former apartheid era spook named Stephen Botha, and according to recent leaks and testimonies from its ex-employees – FSS’ work for BAT is could be described as somewhere between Godfather and James Bond.
Since the beginning of August, a Twitter account named “SATobacco Espionage” started publishing masses of FSS’ leaked materials related to their work for BAT. This was made in parallel with a signed affidavit made by FSS’ former-employee and recent whistleblower, Francois van Der Westhuizen (most likely to ensure his protection). Just to highlight some of the more “juicy” parts:
• Bribery of law enforcement officials including SA’s revenue services and police.
• Using local police’s CCTV capabilities to spy on BAT’s local competitors.
• Arranging regular inspections in the competitors’ premises by local authorities to obtain their confidential information.
• Placing tracking devices on the competitors’ trucks.

For a further read, you should check the Daily Maverick’s piece interestingly, Twitter shut down the   handle that leaked the material. The account has since been re-opend at the as SATobacco Espionage


How many more scandals and leaks are needed to understand a very simple truth?
Any connection between law enforcement and regulatory agencies and Big Tobacco lead to only one thing, the misuse of government’s regulations and power to promote the business interests of the tobacco oligopoly.
Big Tobacco will tackle illicit tobacco trade!
Actually, they will tackle any tobacco trade as long as it is competing with them.
Big Tobacco will work closely regulatory authorities!
They will even have an entire CCTV room at the local police department working for them.
Big Tobacco will track & trace!
If it means putting tracking devices on their competitors’ trucks and tracing whistleblowers.


Jokes aside, these examples in Africa are a great opportunity to see this cycle of lies in its true, corrupted and ugly form:


It’s not that they don’t do it in Europe – it is just masked and re-branded in the subtle form of “Codentify” now transferred to Inexto from within the tobacco industry itself. The next whistleblower is going to be from the EU authorities that even considered working with, or more accurately, for, these companies.

Tobacco Smuggling in Africa


As the anti-tobacco world turns its gaze to the mass smuggling in Africa, we need to be looking at Europe’s policy on Codentify, which could make worldwide smuggling even worse.

For years now, people have been taking notice of the sickening levels of tobacco smuggling around the world. As research as shown, not only does it contribute to failings in public health, whereby regulatory bodies can’t properly identify the ingredients of smuggled tobacco, but also it has been linked to various terrorist groups who use their profits from counterfeit tobacco to commit violent atrocities across the world.

According to the Times of Malta, worldwide tobacco smuggling is up 28% this year.

But nowhere is tobacco smuggling more rampant than in Africa. Just last week, Front Page Magazine did an expose about how tobacco smuggling supports worldwide terrorism, and they put a particular spotlight on the illegal trade in Africa. They brought up our old friend Mokhtar Belmokhtar (aka “Mr. Marlboro”) as a prime example of how profits from the African counterfeit tobacco trade is funneled into terrorist organizations like Al-Mourabitoun.

All over the continent, authorities are catching people trying to smuggle cigarettes. Like this story from last week about two Zimbabwean truck drivers smuggling a cargo of illicit cigarettes valued at N$11.3 million (US $800,000) through Namibia.


According to Joseph Megero, Director of Africa Tobacco-Free Initiative an initiative that seeks to advance development and advocacy for tobacco control measures regionally: “Tobacco companies tend to raise the counterfeit issue with governments in Africa whenever the governments want to raise taxes on tobacco  products. This is done to ensure the poor smoker is still able to sustain his addiction to tobacco by affording to buy cigarettes.”
Many more stories like these come in daily. Some with more, some with less. But, considering the rampant corruption in Africa, this is only the tip of the iceberg, since these stories are those where the authorities do their jobs without taking bribes.
Unfortunately, the problem will only get worse before it gets better. As corruption in Africa deepens, and terrorist organizations and their adherents get more desperate, smuggling tobacco will be their ultimate cash cow.
Meanwhile, the EU (The recipients of much of this tobacco) is still trying to get their act together to prevent an influx of illegal tobacco, which could trigger a continental health crisis as well as billions of euros lost from unreported taxes.
Now, you would think that the first people that would want to put a stop to this are the tobacco companies themselves, Big Tobacco. After all, if someone is smuggling their products it must mean that they are stealing it right? It must mean that the smugglers are taking profits away from Big Tobacco.
You would be wrong. In fact, smuggling has a positive effect on industry executives. For one, the industry avoids millions of Euros in taxes since their product is traded out of the sight of authorities. That also means cheaper production costs per cigarette overall and a higher markup. And lastly, if consumers are paying less for cigarettes, it means there are more likely customers – especially those with less disposable income. Namely, the young and poor. Counterfeit cigarettes are a great way for Big Tobacco to get young kids addicted early – giving the industry a handful of long term customers.
But while policymakers around the world scramble to find a legitimate technology that would properly track-and-trace sales of tobacco, why would Big Tobacco want to get involved if it is benefiting from smuggled tobacco?
Because if you can manipulate the technology, you can manipulate the entire system. You could essentially oversee your own counterfeit empire.
Which is why it would be in their own interest to work with the EU to develop a signature technology as the choice fight against tobacco smuggling.
And that’s exactly what’s happened with Codentify. Developed and lobbied by Big Tobacco in order to be the puppeteers of a vast network of tobacco smuggling cells across the world, and particularly in Africa, where smuggling is currently off the charts. But it’s possible that Codentify’s imminent implementation into EU policy has revved up efforts to trade illicit cigarettes across the Mediterranean and in and out of Europe, where cigarette taxes are heavy.


That is why it’s imperative that Codentify not be allowed to be implemented. If it is chosen as the EU’s official technology, time will tell its effect. Smuggling – already at crippling levels – will skyrocket to unfathomable heights.
And meanwhile, Big Tobacco will be rolling in the riches; chuckling at how easily they duped the European Commission to take the system that they engineered for the very purpose of filling their own pockets.
So as the murmurs of Codentify’s instatement continue to fill the halls of the European Parliament, and as its members deliberate the pros and cons of the technology while Big Tobacco lobbyists indoctrinate and inflict their agenda – those with common sense must stand up and warn the people – and the politicians – what they are bringing upon themselves.
Whether it’s Codentify, Inexto or whatever the next front company Big Tobacco uses to market their useless and self-serving technology, it cannot be allowed to pass.